OLIVER TWIST BOOK COVER

The first thing you have to figure out about your target audience is who they are. What kind of things do they do? What kind of music do they listen to? What products do they use? How old are they? The answers to these questions and many more will help you better understand the people you are designing for. Getting an understanding of these individuals helps you create with ease and make something you know will relate to them and end up communicating well. Refer to the book covers below which will entice the younger demography based on the ideas and color contrast.

As a young designer, I notice that I take an interest in flyers and brochures that relate to me with great design techniques, a clear message, and a professional look. I’ve also been known to brake for really creative ideas or illustrations and things of that nature. I like that type of thing, so for me it’s easy to want to create that type of thing but the truth is the audiences I sometimes end up designing for could probably care less about design and making things clean and professional. It sounds absurd but it’s true; you’ve got to relate to the audience

Again, you have to know the target audience. If you or your client have no idea who you’re designing for, you’re really taking a stab in the dark and hoping and praying you come up with something. There are times when you may have a wide variety of people in your audience, but you’ve got to find a commonality between the majority of the people

Finding out more about your audience does not have to be rocket science and don’t let anyone tell you otherwise. It’s not about how you get your information, but what questions you ask and what you decide to do with it. Not only are you doing research here, but you’re making connections with your customers.